News & Insights

Maximise Your Video Campaign Success Using S.M.A.R.T. Goals

As they say, video is the vehicle , but  your marketing strategy should power your message. Before you jump head-first into making your video, it’s crucial you determine your primary goal from the get-go. This will help to keep your content focused, and will make the success of your video much easier to measure.  We get…

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The First 3 Videos Every Business Should Make

Is your business relatively new to video marketing? It may seem overwhelming knowing just where to start, but it doesn’t have to be. Our suggestion? Start with the videos that will bring the most value to your business, that you can use across all stages of the customer journey. In our expert opinion, below are…

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5 Reasons Why Video Is Still The Undisputed King Of Marketing

Latest stats show, 72% of people prefer watching video over text when learning about a new product or service; and one in four consumers lose interest in a company that doesn’t have video. With these figures favouring video content continuing to soar year-after-year, there’s no denying it, video is still the king of marketing. Though…

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