We Know Branded Content
Storytelling content that connects with your audience
From short films, narrative-driven social advertisements, viral videos, documentaries, How-To’s, event video, experiential marketing video and more, We Know Video specialises in branded content marketing that sells through the power of story.
A Melbourne and Sydney video production agency, servicing Australia-wide and beyond. We specialise in high quality, creative and cost-effective video content.
“The team was fast-paced, attentive and provided solutions the whole way through.”
“At every step of the project, we felt like we were working with the right team.”
“A solutions based company that deliver great creative work to budget and to schedule.”
“You nailed the creative direction from the brief, and were extremely efficient in your approach.”
Featured Work - Branded Content
We Know Branded Content
Tell, Don’t Sell, Through The Power of Story
There’s no denying people love stories; it’s how they make meaning and forge bonds, and branded content has the power to connect with people on a human level better than any other medium can.
Brand Interest Increases With Branded Content
Branded Content consistently outperforms display ads, as consumers are much more likely to seek out further information about a brand or business after seeing a compelling piece of branded content.
Strengthen Your Brand Reputation
Consumers perceive quality, storytelling branded content as being more consumer-centric, because it appears to be less about ‘selling’ and more about providing value to consumers.
We begin by getting better acquainted. We spend some time getting to know your brand, business goals and hurdles, and weave these learnings into our production processes. We then build a creative roadmap for your project, amongst components like scripts, shot-lists, interview prompts and location research before moving into the next phase of pre-production.
Once all creative is tip top – our Producer steps in, schedules our shoot date(s) and locks in all facets of the production: from crew and equipment management to casting talent (if relevant) and all other organisational tasks to ensure smooth sailing on shoot day.
Shoot day looks a little different project-to-project, depending on the type and scale of your production. For example, a small product shoot will look different from a large-scale TVC. Sometimes, budget permitting, there are things like catering, wardrobe, and hair & makeup. Sometimes there’s a large crew, long days, and a lot of equipment and talent to wrangle; other times we’re nimble and lightweight. But one thing remains the same across all our shoots: they’re a lotta fun.
It’s now our post-production dream team’s time to shine. Following a detailed edit brief, they organise and trawl through hours of footage, unearthing those nuggets of film gold to weave together to put together a rough cut. Once ready, we share the first edit; and you share your feedback.
Once we’ve made requested changes before polishing it all off with things like voice-over recordings (if applicable) sound design and mixing, music licensing, and colour grading (including fixing colour, exposure and contrast to make those final visuals pop) before preparing the video(s) for delivery.
From ideation to delivery, we've got you covered
Already equipped with your own creative idea, storyboard and script? Keep costs down by running your own production, with the assistance of our highly skilled team.
- Project planning and management
- 1 x camera operator
- Half day shoot
- Basic camera package
- One round of revisions
- Royalty-free music
After the full content package? Our team will help you create strategic, inspired, storytelling content that’s geared for greater ROI.
- Strategic planning
- Ideation with the A-team
- Location & talent services
- High production value shoot
- The full suite of assets
- Campaign tracking
- Performance optimisation
- Core Package