Nike From The Grounds Up
We teamed up with Nike to bring to life the second instalment of their hit social docu-series, ‘From the Grounds Up,’ which showcases the transformative power of sport by profiling the inspiring yet rarely told stories of local community sports heroes around the globe.
We were enlisted with helping to unearth the story of local Melbourne soccer club, Fitzroy Lions SC, and the dedicated founder at the helm who is on a mission to make soccer accessible for all kids in the community and provide them with a sense of belonging and positive opportunities through sport.
In collaboration with Nike’s Global team and Directed by Madeline Kelly, we organically uncovered the inspiring personal stories of Fitzroy Lion’s founder Abdulmalik Abdurahman, and his enthusiastic young players, who have each become a unifying force for their local community through the power of sport.
Shot with an intimate lens, and grounded in sincere and authentic emotion – our filmmaking approach allowed space for the personal stories of our subjects to unfold naturally, as we documented the transformative effect of local community sport.
“When I first played in a game and we scored, seeing all the girls cheering — that was one of the best feelings ever.” -Ridwan, Fitzroy Lions Soccer Club.