News & Insights

How to Create a Winning 2025 Video Strategy. An Expert Guide
How to Create a Winning 2025 Video Strategy. An Expert Guide

In today’s digital-first world, video content continues to dominate as one of the most powerful tools for brand storytelling, engagement, and lead generation. Whether you’re building your new financial year marketing plan or scoping your next campaign, now’s the time to lock in your video strategy. Below, we share expert tips to help you create…

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How to Create Videos That Stand Out From The Crowd
How to Create Videos That Stand Out From The Crowd

Video content is an incredibly powerful tool when it comes to reaching your target audience and driving conversions.  However, creating videos that stand out from the crowd and effectively communicate your brand’s message requires a strategic approach and can be challenging.  In this article, we’ll share key insights and tactics to help you create compelling,…

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Why We Set Out to Create the Best Video Marketing Agency
Why We Set Out to Create the Best Video Marketing Agency

In this article we share We Know Video’s origin story and the insights we’ve learned along the way after 10+ years of business, working alongside brands like Canva, Uber, Adobe, Nike and more, and discuss what inspired us to want to launch the best video marketing agency in Australia.

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Why Your Video Case Study Fails and How We Fix It To Generate More Conversions
Why Your Video Case Study Fails and How We Fix It To Generate More Conversions

Showcasing real-life examples of how your product or service has helped a customer overcome a challenge or achieve success through a video case study constitutes one of the most powerful ways to build trust and credibility with your potential customers. With case study videos, businesses can: But creating a good case study video requires more…

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Five Videos Every Business Should Have
Five Videos Every Business Should Have

Discover the 5 most effective video types for business in 2025—from explainer videos to case studies. Drive ROI, improve SEO, and build brand trust with expert video production by We Know Video.

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How to Boost Business Productivity with a Killer Company Culture Video
How to Boost Business Productivity with a Killer Company Culture Video

Want to attract better hires and boost team performance? A professional video production company explains how to create a high-converting company culture video that works.

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5 Reasons You Need an Explainer Video
5 Reasons You Need an Explainer Video

As we often say here at We Know Video, if you’re only making one video this year, make it an explainer video (unless you already have one, which let’s assume you don’t, given you’ve clicked on this article). Let’s dive into why we believe explainer videos are so key when it comes to business success……

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Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know
Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know

Is Instagram Reels right for your business in 2025? We break down the latest trends, ad formats and engagement stats to help you decide.

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5 Reasons Video Should Score Centre Stage in Your Social Campaigns
5 Reasons Video Should Score Centre Stage in Your Social Campaigns

Discover 5 powerful reasons why video should be the star of your social campaigns in 2025. Learn how expert social video production drives engagement, boosts reach, and grows your brand.

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Video Marketing Strategy: How to Level Up Your Brand in 2025
Video Marketing Strategy: How to Level Up Your Brand in 2025

Want to supercharge your 2025 marketing? Discover how to create a winning video strategy that builds brand trust, drives leads, and boosts engagement. We Know Video shares the latest trends and practical tips to help your business stand out.

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How To Write an Explainer Video Script (That Actually Works)
How To Write an Explainer Video Script (That Actually Works)

Writing an explainer video script? Learn how to write scripts that connect, explain, and convert. Simple tips to make your next video really land.

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All The Feels = All The Sales: Why Your Business Needs a Company Story Video
All The Feels = All The Sales: Why Your Business Needs a Company Story Video

Company story videos build trust, boost recall and connect emotionally. Learn how a compelling brand story can drive sales and long-term loyalty.

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5 Pro Tips for Creating Stellar Product Videos
5 Pro Tips for Creating Stellar Product Videos

Discover 5 expert tips to create product videos that boost sales and engage your audience. Learn from Sydney’s leading video production agency, We Know Video.

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How-To Video Content That Sells: Promote Your Business Without the Hard Sell
How-To Video Content That Sells: Promote Your Business Without the Hard Sell

Learn how to create how-to video content that builds trust, boosts engagement, and drives sales—without sounding salesy. Real value, real results.

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Top 3 Video Marketing Mistakes Every Business Should Avoid in 2025
Top 3 Video Marketing Mistakes Every Business Should Avoid in 2025

Learn the top 3 video marketing mistakes to avoid in 2025. Get expert advice on platform choice, content strategy, and optimisation to boost your video marketing success.

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The 4 Key Pillars of Video Marketing (And Why Your Strategy Needs All of Them)
The 4 Key Pillars of Video Marketing (And Why Your Strategy Needs All of Them)

Consumers can’t get enough of video. According to Zenith, the average person now spends 84 minutes a day watching online video — and marketers are scrambling to keep up. No surprise then that 87% of businesses now use video marketing, with 83% reporting a strong return on investment. But here’s the thing: it’s not enough…

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Corporate Video Production Do’s and Don’ts (2025 Edition)
Corporate Video Production Do’s and Don’ts (2025 Edition)

Boost your corporate video success with these updated do’s and don’ts. Learn how to connect authentically, set clear goals, optimize for mobile, and partner with pros for maximum ROI.

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Got an Upcoming Video Appearance? Here’s How to Act Natural on Camera
Got an Upcoming Video Appearance? Here’s How to Act Natural on Camera

Got your first on-camera appearance coming up? Feeling a little… stage frighty? Totally normal — and totally fixable. While being in front of the camera might seem intimidating, feeling natural on camera is easier than you think (we promise). We’ve worked with hundreds of “real people” (read: not actors) across everything from video testimonials to…

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Our Top 5 Tips for Creating a Killer Social Media Video Strategy (2025)
Our Top 5 Tips for Creating a Killer Social Media Video Strategy (2025)

Discover expert tips to craft an effective social media video strategy in 2025. Learn how to define goals, choose platforms, create authentic content, and track performance for maximum engagement and ROI.

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Maximise Your Video Campaign Success Using S.M.A.R.T. Goals
Maximise Your Video Campaign Success Using S.M.A.R.T. Goals

video marketing strategy 2025, SMART goals video marketing, social video production, video campaign optimisation, video production company Sydney, video content creation 2025, video marketing best practices, video analytics 2025, personalised video marketing, corporate video production Australia

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How Video Consumption Has Evolved in 2025: What Your Brand Needs to Know
How Video Consumption Has Evolved in 2025: What Your Brand Needs to Know

Discover how video consumption has evolved in 2025 and why authentic, educational, and platform-tailored video content is crucial for your brand’s marketing success. Learn top trends and expert tips from leading Australian video production experts to future-proof your social video strategy and boost ROI.

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The First 3 Videos Every Business Should Make
The First 3 Videos Every Business Should Make

Start your video marketing right in 2025 with the first 3 essential videos every business needs: explainer videos, customer testimonials, and company story videos. Learn how to build trust, educate your audience, and boost conversions with expert tips from We Know Video Production Sydney.

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Social Video Advertising Advice for Today’s Ever-Changing Landscape
Social Video Advertising Advice for Today’s Ever-Changing Landscape

Get up-to-date social video advertising tips for 2025 to boost engagement, conversions, and brand awareness. Expert advice from We Know Video Production Sydney.

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5 Reasons Video Is Still the Undisputed King of Marketing in 2025
5 Reasons Video Is Still the Undisputed King of Marketing in 2025

Discover 5 reasons why video remains the undisputed king of marketing in 2025. Boost SEO, engagement, conversions, and ROI with expert video marketing strategies from We Know Video Production Sydney.

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