News & Insights

Instagram Reels: is the format a fit for your brand?

Instagram’s answer to TikTok has now been hailed as the company’s ‘fastest-growing content format by far,’ and the biggest contributor to growth on both Instagram and Facebook over the past year. So, when it comes to your own marketing strategy, should you throw your hat in the Reels ring? We share some key insights to…

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5 reasons why video should score centre stage in your social campaigns

The rise of video across social media shows no sign of slowing down anytime soon. As Head of Instagram Adam Mosseri says, video is still “driving an immense amount of growth online for all major platforms”. Basically, if your aim is to grow your company or brand’s presence online, you need to start creating video…

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How To Write An Explainer Video Script

With the ability to boost sales by up to 73%, and increase your Google search ranking by around 53%, a quality explainer video is one of the most important assets in your sales and marketing tool kit. However, in explainer film land, your script is everything. We’d even go as far as to say the…

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All The Feels = All The Sales. Why Your Business Needs A Company Story Video

Thoughtful, considered video storytelling can give your business a competitive advantage by building stronger connections with your customers and creating positive brand experiences from the outset. When businesses come to us for advice on getting started with video, we always say: start with the story. Let the ‘why’ behind what you do shine through. After…

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5 Pro Tips for Creating Stellar Product Videos

Product videos are fast becoming one of the most essential vehicles for startups and tech companies when launching a new product, testing the market, and raising investment. As they say, if a picture is worth a thousand words, a product video could be worth a thousand sales. That’s because viewers are 64-85% more likely to…

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How-To Promote Your Business And Drive Sales Through The Humble How-To Video.

In 2021, do it yourself (DIY) and how-to video content is absolutely booming. Latest stats show, ‘How to’ related search terms on YouTube grew 70% year over year. That’s some pretty powerful stuff. And in the current landscape, with more people spending time at home than ever before – educational content searches are set to…

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Top 3 Video Marketing Mistakes Every Business Should Avoid

There’s no denying it, in 2020, incorporating video as an integral part of your marketing strategy is not just recommended, it’s an absolute necessity. In fact, nearly 9 in 10 companies use video as a marketing tool today. Rather than creating a single standalone video asset, video marketing allows your business or brand to get…

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The 4 Key Pillars Of Video Marketing

There’s no denying it, consumers love video. According to Zenith, the average person spends 84 minutes a day watching online video. Marketers are scrambling to meet this ever-increasing demand for video, with 87% of businesses now using video as a marketing tool, with 83% of those businesses reporting that video brings a significant return on…

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Corporate Video Production Do’s and Dont’s

In today’s climate, corporate video is booming. Recent studies found that including a video on a landing page can increase conversion by up to 80%. Further, including video in an email or eDM has the ability to increase click-through rates by 200-300 percent. Pretty powerful stuff right?  Whether you’re new to corporate video production or…

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Got An Upcoming Video Appearance? Here’s How To Act Natural On Camera

Got an upcoming on-camera appearance and a bit of a novice? No fear, while it may seem daunting, feeling like a natural on camera really isn’t as hard as many people think. We work with tons of ‘real people’ (non actors) across our video productions, on everything from video testimonials to company culture videos, explainer…

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