News & Insights

How Video Consumption has Changed in 2020

There’s no real surprise that in 2020, consumers are demanding more video than ever before, and marketers are falling over themselves to satiate their needs. The increasing demand for video content is partly due to the Millenial/Gen Z consumer market, who are more engaged with the internet than those generations who came before them, and…

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The 4 Key Pillars Of Video Marketing

There’s no denying it, consumers love video. According to Zenith, the average person spends 84 minutes a day watching online video. Marketers are scrambling to meet this ever-increasing demand for video, with 87% of businesses now using video as a marketing tool, with 83% of those businesses reporting that video brings a significant return on…

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Got An Upcoming Video Appearance? Here’s How To Act Natural On Camera

Got an upcoming on-camera appearance and a bit of a novice? No fear, while it may seem daunting, feeling like a natural on camera really isn’t as hard as many people think. We work with tons of ‘real people’ (non actors) across our video productions, on everything from video testimonials to company culture videos, explainer…

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How-To Promote Your Business And Drive Sales Through The Humble How-To Video.

In 2020, do it yourself (DIY) and how-to video content is absolutely booming. Latest stats show, ‘How to’ related search terms on YouTube grew 70% year over year. That’s some pretty powerful stuff. And in the current landscape, with more people spending time at home than ever before – educational content searches are set to…

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5 Pro Tips for Creating Stellar Product Videos

So you’ve got a great product or service and you’re ready to sing its praises (or shout about it from the rooftops) so the whole world can know about it. Sounds like you need a product video. As they say, if a picture is worth a thousand words, a product video could be worth a…

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Social Video Advertising Advice During COVID-19

Navigating this ever-changing landscape can be tricky, and you may be left wondering what to do next when it comes to social media marketing and advertising in the current climate. We share some advice on social video and advertising strategies to help get your business in a solid position for recovery. Keep consistent and extend…

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Top 3 Video Marketing Mistakes Every Business Should Avoid

There’s no denying it, in 2020, incorporating video as an integral part of your marketing strategy is not just recommended, it’s an absolute necessity. In fact, nearly 9 in 10 companies use video as a marketing tool today. Rather than creating a single standalone video asset, video marketing allows your business or brand to get…

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All The Feels = All The Sales. Why Your Business Needs A Company Story Video

Thoughtful, considered video storytelling can give your business a competitive advantage by building stronger connections with your customers and creating positive brand experiences from the outset. When businesses come to us for advice on getting started with video, we always say: start with the story. Let the ‘why’ behind what you do shine through. After…

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Corporate Video Production Do’s and Dont’s

In today’s climate, corporate video is booming. Recent studies found that including a video on a landing page can increase conversion by up to 80%. Further, including video in an email or eDM has the ability to increase click-through rates by 200-300 percent. Pretty powerful stuff right?  Whether you’re new to corporate video production or…

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Our Top Five Tips For Creating A Killer Social Media Video Strategy

By 2021, up to 82% of internet traffic will come from video. Let that sink in for a moment. But what does that mean for your business or brand’s marketing strategy? Basically, if you’re not regularly creating and sharing videos across social media, you’ll get left behind. We’re not about to let that happen. Here…

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