Canva Content Partnership
We teamed up with Australia’s tech unicorn Canva, to assist with a diverse range of video content projects in an ongoing content partnership capacity.
During a period of company growth, Australia’s tech unicorn, graphic design start-up Canva, was looking to enlist a trusted, quality, flexible video production partner in an ongoing partnership capacity to assist with a diverse range of video content projects; from product case studies and testimonials to company culture videos.
While typically working with their in-house production team on all projects in the past, Canva’s video needs were overwhelming their internal resource capacity. As a fast-paced company, Canva required a highly flexible production solution, and a production partner who could jump in, drive and turn around projects at a moments notice, while working to tight budgets and deadlines.
WKV created a bespoke templated briefing system for Canva, which allowed them to brief us on projects quickly and seamlessly, saving time and resources, while also saving significant time in the editing room. We applied this project briefing system to all projects to ensure cohesion and seamless execution across all projects, from customer testimonials to product case studies and company culture videos.
Customer Video Testimonial
A video testimonial featuring Canva’s customer Mad Paws, a fast-growing marketplace for pet services, highlighting the value that Canva Presentations brings to their day-to-day business as a growing startup.
Product Launch Video
Coinciding with the launch of Canva for Education, a free graphic design tool for schools, we profiled a Sydney-based PE teacher who harnessed the power of the product to bring her successful Run Around Australia Program to life on a national scale.
We were enlisted to capture Canva’s annual Season Opener event, a large-scale, highly anticipated event celebrating company launches and milestones achieved throughout the year. Accessible to the public for the very first time, Canva leveraged this content marketing opportunity further to circulate the event to a global audience, extending event reach exponentially.