Shippit Content Partnership
From a go-to-market explainer video to people and culture videos, product demos and panel interview videos, WKV is a proud strategic content partner of Shippit – helping the business to build brand awareness, and assist in its lead generation and acquisition efforts as they scale the business.
Following a record-breaking period of growth, Shippit, Australia’s leading multi-carrier shipping technology, was seeking a quality production partner to level up their marketing initiatives across the board.
Shippit enlisted WKV as a strategic content partner to help build awareness of Shippit in the market, and create compelling content to assist in its lead generation and acquisition efforts.
Storytelling Explainer Video
WKV and Shippit’s partnership began with the creation of their Go to Market video. To hold their position in a competitive marketplace, Shippit needed a video that was sleek, unique and engaging – something that would represent their voice and set them apart.
A dynamic, engaging explainer that represented their core customer segments in a fun, relatable way. From scripting to visual ideation, graphics, casting and set design, WKV brought the Shippit brand to life via video, enabling the brand to put their best foot forward on the content front from the get-go.
Engaging Video Testimonials
Shippit required a video campaign aimed at their scaling customers to consider Shippit as their solution to problems they are encountering in shipping and delivery; fulfilment and optimisation; and post-purchase experiences.
A storytelling, engaging customer testimonial video featuring a successful, happy Shippit customer to be used as a sales enablement and thought leadership tool to generate customer acquisition.
Company Culture/Recruitment Video
During a period of immense growth for the company, Shippit significantly ramped up their recruitment initiatives and required a premium piece of content that encapsulated the culture and values of the company to attract potential new hires.
Shippit is a vibrant, dynamic scale-up full of interesting, brilliant minds with important things to say. We wanted to hear directly from these happy employees on what makes Shippit such a great place to work, while injecting fun, colour, laughter and a sense of personality into the video.
Panel Video Partnership Series
Shippit recently launched their new on-demand delivery with Uber, and was looking to create a three-part video series featuring a panel discussion between Shippit and Uber on the significance behind their new launch, its value to the market and future goals.
A three-part video series to be housed on a dedicated landing page on the Shippit website, and promoted across social media as a free, thought leadership asset for Australian retail merchants to learn about and discover the value of on-demand delivery, along with how to operationalise for their business, and tips for business success.
Shippit launched three new product groups across their website and internally across sales decks and other content. As a result, they needed to elevate their presence and educate their audiences about what they are, and what they stand for.
A punchy, dynamic 3D animated product explainer for each product group, outlining key benefits of each via stripped-back scripting, accentuated by eye-catching graphic accents to maintain viewer engagement.