Uber Eats Content Partnership
We Know Video are proud content partners of Uber, helping the brand to amplify its reach across social media channels through a variety of engaging content formats, from branded content and storytelling mini-series to event coverage, brand activations, social advertising and more.
Uber Eats – Eat Local
The Eat Local series, in collaboration with Hello Social, is part of Uber Eats’ mission to support local businesses by helping people discover a diverse range of restaurants in their neighbourhoods, encouraging them to visit the store, pick up takeaway or get a meal delivered, in a push to raise awareness of eating locally.
This first instalment of the series features local legends, Peking Duk, who may spend a lot of time travelling – but wholeheartedly believe nothing tastes quite as good as home. This episode features the band’s favourite local eats in their old stomping ground Kensington and the surrounding areas.
Eat Local Feat. Alexander Volkanovski
An episode that packs a punch, this instalment of the Eat Local series is hosted by the infamous homegrown UFC featherweight champion and reigning pound-for-pound king Alexander Volkanovski.
Eat Local Feat. Tayla Harris
Tayla Harris is a star AFL player, who narrowly missed out on winning the premiership last year. Uber Eats catches up with Tayla as she prepares for the next season kick-off, to talk future goals, how freeing it feels to be unapologetically yourself, and all things good eats in her beloved new hometown of Melbourne.
Ian the Intern – Uber One
In collaboration with Hello Social, this humorous set of social spots features unlikely intern Ian Smith of Neighbours fame, who is navigating his way through a modern start-up, thanks to the help of his Uber One Membership.
Almost Anything on Uber Eats
As Uber recently expanded its delivery offering to include food, groceries, alcohol and more, this fun ‘Get almost anything’ social campaign seeks to herald this whilst making it clear that there are still some things they just can’t deliver, like sausage dogs and cheesy jokes, for instance.
The Bird Has Landed – KFC Activation
A human-sized Kentucky Fried Chicken drumstick jumped from the troposphere into a 6-meter-tall Uber Eats bag in a stunning 200-kilometer-an-hour descent – all in the name of announcing that KFC has landed on Uber Eats. The goal was to tell that story in an impactful, distinct and memorable way – we think this adrenaline-pumping five-minute high-speed stunt fits the bill.
G-Flip Live – Event
To further promote the arrival of KFC on Uber Eats, we captured an intimate live gig/activation hosted by Uber Eats ambassador G-Flip.
