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In collaboration with Hello Social, here’s a fun campaign we created for Xero’s ‘Pay It, Don’t Delay It’ initiative, which aims to help make late payments to small Aussie businesses a thing of the past by rewarding good payment behaviour. This clever activation, featuring Lee Lin Chin, sees some of Australia’s iconic big things chopped in half – like the Big Mango in Bowen and one of the Big Ugg Boots in Thornton – as a clever way to show Australians what it’s like to only get ‘half of what you bargained for’.