Hipages Content Partnership
4+ year production partnership with hipages, combining on-location shoots, scripted tutorials, social-first reels and animated explainers into one flexible pipeline. The result: high-impact, human-centred video that speaks to tradies and homeowners alike, at the pace hipages’ product and marketing calendar demands.
hipages Content Partnership
We Know Video has been hipages’ trusted content production partner for 4+ years, helping them scale video content across campaigns, tutorials, product features and brand storytelling. Across multiple projects, we’ve delivered high-quality, cost-effective videos that engage both tradie businesses and homeowners, supporting hipages’ growth through polished, on-brand content at scale.
The Brief
hipages needed a reliable partner to deliver a large volume of tailored video content for different audiences, from small tradie businesses to homeowners, often without the time or budget for full-scale production. They were looking for a creative partner who could consistently produce polished, on-brand videos that highlighted products, strengthened their platform presence, and helped grow their user base.
The Solution
We Know Video built a scalable content production model, combining on-location shoots, high-quality stock footage, scripted tutorials, dynamic social-first reels and animated explainers. This flexible pipeline adapts to multiple formats, platforms and messaging needs, enabling hipages to consistently release high-impact, human-centred videos that connect with tradies and homeowners, showcase product benefits and demonstrate real-world impact, all while keeping production costs manageable and timelines tight.
Hipages Product Vision
This video articulates hipages’ future-facing roadmap, a 3-to-5-year product vision that defines where the brand and platform are headed next. It’s a strategic piece created to align stakeholders internally, communicate the ambition of hipages to the market, and crystallise the narrative around becoming the trusted partner in the trade industry. The challenge was making a long-term vision feel tangible rather than aspirational, so leadership and market alike could see themselves in it.
hipages Case Study — MKG Electrical
This storytelling case study spotlights MKG Electrical, a small business that’s grown its customer base and reputation through hipages. WKV partnered with hipages to create a story-driven brand film that puts real tradies front and centre, showing the real impact of partnering with the platform. With cinematic visuals and authentic storytelling, the film highlights both the craft and the human side of running a trade business, demonstrating how hipages helps tradies grow, connect with customers and build their reputation. Letting a real business carry the message gave the platform’s value proposition far more credibility than a brand-led pitch could.
We also delivered a set of stills captured on the MKG Electrical shoot, giving hipages a library of images to use across their own channels alongside the film.
Working with WKV is an absolute joy. They're super professional and the quality of their work simply top-notch. They make the entire process smooth and enjoyable, always delivering on time and with a stunning final product. -Carlos Guedes hipages Group
A punchy, fast-paced animated reel teasing the hipages Tradie Core app. Bold graphics and clear, easy-to-read typography put the key benefits up front, so tradies understand the value straight away and are encouraged to sign up. The tone sounds like hipages rather than a software manual. We also cut the hero reel into shorter versions, giving the team flexible assets for paid, social and in-app.
Building a Tradie Business (6-part series)
hipages partnered with We Know Video to produce Building a Tradie Business, a free six-part on-demand course designed to help tradie business owners develop the skills they need to grow and run a successful operation. We Know Video came on board to script and shape the content from the ground up, ensuring each episode delivered practical, actionable advice that tradies could apply immediately. The series works on two levels: genuinely useful education for the viewer, and a clear demonstration of the value hipages brings to the businesses it supports.
Tutorial: Taking Your Business to the Next Level
This instructional video is part of hipages’ on-demand series helping tradie business owners develop the skills and strategies needed to grow their business. WKV supported hipages with scripting and content structure, ensuring each step is clear, actionable and relevant to what tradies face day-to-day. The video focuses on practical guidance, showing how hipages tools and platform features can help tradies increase efficiency, reach more customers and scale their business, reinforcing hipages as an ongoing growth partner rather than a one-off tool.
hipages Energy Explainer
This animated explainer introduces the newly launched hipages Energy service, using punchy motion graphics and clear typography to make the value proposition instantly understandable: fewer bills, less hassle. WKV helped with scripting and concept development to keep the tone on-brand, the message accessible, and viewers confident about the benefits of switching. A new product needed an immediate, no-friction pitch, so the format did the heavy lifting rather than the copy.
Partner Pro Quick Tips
This concise “how-to” film gives Partner Pro members three actionable tips for getting the most from their subscription. WKV worked with the hipages team to craft the script, ensuring the guidance is clear, usable and aligned with the brand’s tone. The result is an easy-to-follow, high-impact piece built to drive engagement and value, aimed squarely at existing subscribers rather than new sign-ups.
