News & Insights

YouTube for Brands: The Content Strategy That Compounds, Converts, and Keeps Working
YouTube for Brands: The Content Strategy That Compounds, Converts, and Keeps Working

Most brand YouTube channels are graveyards. A product launch from 2021. A conference recap nobody asked for. A couple of TV ads someone uploaded. Nothing posted in eighteen months. If you’re the brand that decides to actually do something about it, that’s good news for you. Why? Read on. The problem with paid social Paid…

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10 Corporate Video Ideas That Drive Business Results (With Real Examples)
10 Corporate Video Ideas That Drive Business Results (With Real Examples)

Most corporate video briefs start in the wrong place. The conversation goes straight to format, style, budget, and timeline before anyone has answered the more important question: what is this video supposed to do? That gap between production activity and commercial intent is where most corporate video production budgets get absorbed with little to show…

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How to Use AI in Video Production Without Killing Your Creative
How to Use AI in Video Production Without Killing Your Creative

At We Know Video, we use AI every day. It’s a brilliant assistant, but a terrible creative director. The trick is knowing what to hand it and what to hold onto. Here’s where we draw the line. AI & Production This isn’t yet another piece about AI killing creativity, or production companies defending their turf,…

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Stop Chasing Reach. Start Joining The Conversation.
Stop Chasing Reach. Start Joining The Conversation.

The comments section. That’s where it’s all happening right now. While most brands are still obsessing over feeds and reach, culture has already moved somewhere else; to the replies, the stitches, the quote posts, the off-the-cuff moments that can’t be scheduled in a calendar. That’s where audiences are shaping meaning in real time. And whether…

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Social Media Video Production in Australia: Strategy, Formats and Cost
Social Media Video Production in Australia: Strategy, Formats and Cost

Most social media video briefs start in the wrong place. The conversation opens with a format before anyone has established what the video needs to do, who it needs to reach, or where it sits in the broader content mix. Content gets made, generates modest engagement, and confirms the suspicion that social video is unpredictable.…

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How to Scale Content Production Without Sacrificing Quality
How to Scale Content Production Without Sacrificing Quality

Scaling content feels like trying to solve a Rubik’s cube in the dark. How do you produce more videos, images, and campaigns without watering down your ideas or burning out your team? The good news? It’s possible. The smartest brands are already doing it. It’s about systemising creative production so you can deliver high-volume, high-quality…

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Corporate Video in 2026: What Works, What Doesn’t, and Why
Corporate Video in 2026: What Works, What Doesn’t, and Why

Choosing the right corporate video idea is harder than it looks. Most marketing teams know they need video, but the question is which type to invest in, and how to make sure it earns its keep. The answer isn’t about chasing formats or production trends. It starts with a clear objective: who are you trying…

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Why Most B2B Video Fails to Drive Revenue (and How to Fix it)
Why Most B2B Video Fails to Drive Revenue (and How to Fix it)

There’s a recurring pattern in B2B video strategy. Most B2B video isn’t built for the buying moment. A familiar brief landed on our desk last week: “We need a brand video. Something premium. Something that really shows who we are.” There’s nothing inherently wrong with that. Clear positioning and confident production matter. Internally, that kind…

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The 23 Best Commercial Ads of All Time: Why Each One Worked (2026)
The 23 Best Commercial Ads of All Time: Why Each One Worked (2026)

Most lists of the best commercial ads stop at the surface. They name the ad, describe what happens, and move on. What’s rarely addressed is the strategic decision underneath the creative – the reason an ad worked commercially, not just aesthetically. That distinction matters if you’re responsible for briefing, commissioning, or approving video content and…

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What the 2026 Social Video Marketing Predictions Actually Mean for Brands
What the 2026 Social Video Marketing Predictions Actually Mean for Brands

If 2024 was the year brands dipped their toes into AI, and 2025 was when everyone dove in headfirst, then 2026 is shaping up to be the year video stops being a “nice to have” and becomes the entire conversation. Quick answer: If 2024 was the year brands dipped their toes into AI, and 2025…

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The Best Video Production Companies in Melbourne, Australia (2026)
The Best Video Production Companies in Melbourne, Australia (2026)

Finding the right video production company in Melbourne takes more than a Google search and a shortlist of showreels. The market is deep, the range of specialisations is wide, and the gap between a capable crew and a strategic production partner is larger than most briefs acknowledge. This guide covers 20 of the best video…

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Social Media Updates and Insights You Need To Know This Week
Social Media Updates and Insights You Need To Know This Week

Welcome to We Know Video’s Friday Feed Report, our weekly wrap on what’s shifting across the social media landscape. Every Friday, we cut through all the noise to bring marketers, creatives, and brand teams the updates that actually matter; from platform changes and algorithm tweaks to emerging social trends shaping how brands show up online.…

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Optimise or Die: Why Creative Variation Is Non-Negotiable in 2026
Optimise or Die: Why Creative Variation Is Non-Negotiable in 2026

For years, marketers have relied on the ‘hero asset’ approach, put big dollars into one beautifully produced campaign video and push it everywhere. That strategy doesn’t cut it anymore. The brands that win aren’t the ones with the biggest budgets, but the ones running the most creative experiments. The future is agile, consistent creative at…

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Expert Tips on How to Create a Winning Video Strategy
Expert Tips on How to Create a Winning Video Strategy

In today’s digital-first world, video content continues to dominate as one of the most powerful tools for brand storytelling, engagement, and lead generation. Whether you’re building your new financial year marketing plan or scoping your next campaign, now’s the time to lock in your video strategy. Below, we share expert tips to help you create…

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LinkedIn Video Ads: Beat The Algorithm And Boost Conversions
LinkedIn Video Ads: Beat The Algorithm And Boost Conversions

Sick of your LinkedIn videos getting buried in the feed? Unlock the full potential of LinkedIn video ads with expert insights from our video agency. We share actionable tips, creative strategies, and optimisation advice drawn from our own campaigns, combined with the latest guidance straight from LinkedIn, so you can boost reach, engagement, and conversions.

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Five Videos Every Business Should Have. An Expert Guide
Five Videos Every Business Should Have. An Expert Guide

Discover the 5 most effective video types for business in 2025—from explainer videos to case studies. Drive ROI, improve SEO, and build brand trust with expert video production by We Know Video.

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How to Boost Business Productivity with a Killer Company Culture Video
How to Boost Business Productivity with a Killer Company Culture Video

Want to attract better hires and boost team performance? A professional video production company explains how to create a high-converting company culture video that works.

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Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know
Should Your Business Be Using Instagram Reels in 2025? Here’s What You Need to Know

Is Instagram Reels right for your business in 2025? We break down the latest trends, ad formats and engagement stats to help you decide.

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5 Reasons You Need an Explainer Video
5 Reasons You Need an Explainer Video

As we often say here at We Know Video, if you’re only making one video this year, make it an explainer video (unless you already have one, which let’s assume you don’t, given you’ve clicked on this article). Let’s dive into why we believe explainer videos are so key when it comes to business success……

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5 Reasons Video Should Score Centre Stage in Your Social Campaigns
5 Reasons Video Should Score Centre Stage in Your Social Campaigns

Discover 5 powerful reasons why video should be the star of your social campaigns in 2025. Learn how expert social video production drives engagement, boosts reach, and grows your brand.

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Video Marketing Strategy: How to Level Up Your Brand in 2026
Video Marketing Strategy: How to Level Up Your Brand in 2026

Want to supercharge your 2025 marketing? Discover how to create a winning video strategy that builds brand trust, drives leads, and boosts engagement. We Know Video shares the latest trends and practical tips to help your business stand out.

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How To Write an Explainer Video Script (That Actually Works)
How To Write an Explainer Video Script (That Actually Works)

Writing an explainer video script? Learn how to write scripts that connect, explain, and convert. Simple tips to make your next video really land.

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All The Feels = All The Sales: Why Your Business Needs a Company Story Video
All The Feels = All The Sales: Why Your Business Needs a Company Story Video

Company story videos build trust, boost recall and connect emotionally. Learn how a compelling brand story can drive sales and long-term loyalty.

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Why We Set Out to Create the Best Video Marketing Agency
Why We Set Out to Create the Best Video Marketing Agency

In this article we share We Know Video’s origin story and the insights we’ve learned along the way after 10+ years of business, working alongside brands like Canva, Uber, Adobe, Nike and more, and discuss what inspired us to want to launch the best video marketing agency in Australia.

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