News & Insights

BTS or Bust. The Craft Comeback; And Why Brands Should Care
BTS or Bust. The Craft Comeback; And Why Brands Should Care

In the age of AI, the making of the work matters as much as the main campaign For years, behind-the-scenes content sat firmly in the supporting role. The campaign was the thing, while BTS was what you posted afterwards: a few shots from set, some crew footage, maybe a quick look at how the final…

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AI Video Production in 2026: What the Data Shows
AI Video Production in 2026: What the Data Shows

In 2026, most video production has AI involved somewhere, whether that’s in the creation process or in the video itself. In most cases, businesses are adopting it faster than audiences are learning to trust it, and that gap is the thing worth understanding before briefing AI-assisted production. In this article, we cover what the current…

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Attention Brands: Gen Z Is Craving Connection, Not More Content
Attention Brands: Gen Z Is Craving Connection, Not More Content

The generation who grew up with the whole internet in their pocket, are now craving a new era of unplugged presence. Turns out the research agrees, though not for the reason you’d expect. It’s not that Gen Z are anti technology, they obviously aren’t. It’s that the algorithm got remarkably good at giving them everything,…

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The New Era of Social: Less Posting, More Lurking and What it Means for Brands
The New Era of Social: Less Posting, More Lurking and What it Means for Brands

There was a stretch of the internet, back before the algorithm and the AI slop took over, when people actually used social media to be… social. Holiday photo dumps, personal life musings, the odd overshare at 1am. If you’ve noticed your social circle showing up less in your algorithm of late, that’s no coincidence (and…

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Content Trends: How to Nail the Yap (Because Not All Rant Content Is Created Equal)
Content Trends: How to Nail the Yap (Because Not All Rant Content Is Created Equal)

Yap and rant content is everywhere right now. Someone in a car, a bedroom, or an office, talking straight to camera for sixty seconds, and somehow it’s pulling in more views than content that took ten times as long to produce. In our experience the advice on how to crack this format is generally a…

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The Case Against the Corporate Culture Video. What You Should Make Instead
The Case Against the Corporate Culture Video. What You Should Make Instead

Why the Best Employer Brand Content Doesn’t Feel Like Employer Brand Content. Most people have seen the same EVP video again and again. Smiling employees in a sun-drenched open-plan office, a CEO talking about culture, a voiceover that rattles off a set of values and proclaims something about “people-first.” Polished, pleasant and pretty unconvincing all…

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Video Production and Marketing: The Strategic Guide to Results in 2026
Video Production and Marketing: The Strategic Guide to Results in 2026

Video production and marketing work as one discipline, not two. Video is only as effective as the marketing decision behind it: which audience it needs to move, what they need to believe, and what action follows. When businesses treat production as a downstream task, handed off after the strategy is set, the result is video…

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YouTube: The Content Strategy That Compounds, Converts, and Keeps Working
YouTube: The Content Strategy That Compounds, Converts, and Keeps Working

Most brand YouTube channels are graveyards. A product launch from 2021. A conference recap nobody asked for. A couple of TV ads someone uploaded. Nothing posted in eighteen months. If you’re the brand that decides to actually do something about it, that’s good news for you. Why? Read on. The problem with paid social Paid…

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How to Use AI in Video Production Without Killing Your Creative
How to Use AI in Video Production Without Killing Your Creative

At We Know Video, we use AI every day. It’s a brilliant assistant, but a terrible creative director. The trick is knowing what to hand it and what to hold onto. Here’s where we draw the line. AI & Production This isn’t yet another piece about AI killing creativity, or production companies defending their turf,…

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Corporate Video Production Company: A Buyer’s Guide for Sydney and Melbourne
Corporate Video Production Company: A Buyer’s Guide for Sydney and Melbourne

A corporate video production company works to a different brief than a generic video production company. This is largely because internal stakeholders decide whether the video succeeds, in addition to an audience. Corporate video has to survive a process that most marketing content doesn’t: legal sign-off, alignment across two or three internal stakeholders, sometimes a…

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10 Best Testimonial Commercials to Learn From in 2026. A Comprehensive Guide
10 Best Testimonial Commercials to Learn From in 2026. A Comprehensive Guide

Most testimonial commercials fail because of the wrong objective, rather than poor production. This article breaks down 10 testimonial commercials across video, social, and static formats, with the strategic logic behind each one. Whether you’re planning a B2B customer story or a consumer-facing campaign, the format matters less than what the testimonial is actually built…

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Stop Chasing Reach. Start Joining The Conversation.
Stop Chasing Reach. Start Joining The Conversation.

The comments section. That’s where it’s all happening right now. While most brands are still obsessing over feeds and reach, culture has already moved somewhere else; to the replies, the stitches, the quote posts, the off-the-cuff moments that can’t be scheduled in a calendar. That’s where audiences are shaping meaning in real time. And whether…

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The Best Video Production Companies in Sydney, Australia (2026)
The Best Video Production Companies in Sydney, Australia (2026)

Finding the right video production company in Sydney takes more than a Google search and a shortlist of showreels. The market is deep, the range of specialisations is wide, and the gap between a capable crew and a strategic production partner is larger than most briefs acknowledge. This guide covers 20 of the best video…

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How to Scale Content Production Without Sacrificing Quality
How to Scale Content Production Without Sacrificing Quality

Scaling content feels like trying to solve a Rubik’s cube in the dark. How do you produce more videos, images, and campaigns without watering down your ideas or burning out your team? The good news? It’s possible. The smartest brands are already doing it. It’s about systemising creative production so you can deliver high-volume, high-quality…

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Social Media Video Production in Australia: Strategy, Formats and Cost
Social Media Video Production in Australia: Strategy, Formats and Cost

Most social media video briefs start in the wrong place. The conversation opens with a format before anyone has established what the video needs to do, who it needs to reach, or where it sits in the broader content mix. Content gets made, generates modest engagement, and confirms the suspicion that social video is unpredictable.…

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What the 2026 Social Video Marketing Predictions Actually Mean for Brands
What the 2026 Social Video Marketing Predictions Actually Mean for Brands

If 2024 was the year brands dipped their toes into AI, and 2025 was when everyone dove in headfirst, then 2026 is shaping up to be the year video stops being a “nice to have” and becomes the entire conversation. Quick answer: If 2024 was the year brands dipped their toes into AI, and 2025…

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10 Corporate Video Ideas That Drive Business Results (With Real Examples)
10 Corporate Video Ideas That Drive Business Results (With Real Examples)

Most corporate video briefs start in the wrong place. The conversation goes straight to format, style, budget, and timeline before anyone has answered the more important question: what is this video supposed to do? That gap between production activity and commercial intent is where most corporate video production budgets get absorbed with little to show…

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Corporate Video in 2026: What Works, What Doesn’t, and Why
Corporate Video in 2026: What Works, What Doesn’t, and Why

Choosing the right corporate video idea is harder than it looks. Most marketing teams know they need video, but the question is which type to invest in, and how to make sure it earns its keep. The answer isn’t about chasing formats or production trends. It starts with a clear objective: who are you trying…

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Optimise or Die: Why Creative Variation Is Non-Negotiable in 2026
Optimise or Die: Why Creative Variation Is Non-Negotiable in 2026

For years, marketers have relied on the ‘hero asset’ approach, put big dollars into one beautifully produced campaign video and push it everywhere. That strategy doesn’t cut it anymore. The brands that win aren’t the ones with the biggest budgets, but the ones running the most creative experiments. The future is agile, consistent creative at…

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Why Most B2B Video Fails to Drive Revenue (and How to Fix it)
Why Most B2B Video Fails to Drive Revenue (and How to Fix it)

There’s a recurring pattern in B2B video strategy. Most B2B video isn’t built for the buying moment. A familiar brief landed on our desk last week: “We need a brand video. Something premium. Something that really shows who we are.” There’s nothing inherently wrong with that. Clear positioning and confident production matter. Internally, that kind…

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LinkedIn Video Ads: Beat The Algorithm And Boost Conversions
LinkedIn Video Ads: Beat The Algorithm And Boost Conversions

Sick of your LinkedIn videos getting buried in the feed? Unlock the full potential of LinkedIn video ads with expert insights from our video agency. We share actionable tips, creative strategies, and optimisation advice drawn from our own campaigns, combined with the latest guidance straight from LinkedIn, so you can boost reach, engagement, and conversions.

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The 23 Best Commercial Ads of All Time: Why Each One Worked (2026)
The 23 Best Commercial Ads of All Time: Why Each One Worked (2026)

Most lists of the best commercial ads stop at the surface. They name the ad, describe what happens, and move on. What’s rarely addressed is the strategic decision underneath the creative – the reason an ad worked commercially, not just aesthetically. That distinction matters if you’re responsible for briefing, commissioning, or approving video content and…

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The Best Video Production Companies in Melbourne, Australia (2026)
The Best Video Production Companies in Melbourne, Australia (2026)

Finding the right video production company in Melbourne takes more than a Google search and a shortlist of showreels. The market is deep, the range of specialisations is wide, and the gap between a capable crew and a strategic production partner is larger than most briefs acknowledge. This guide covers 20 of the best video…

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Social Media Updates and Insights You Need To Know This Week
Social Media Updates and Insights You Need To Know This Week

Welcome to We Know Video’s Friday Feed Report, our weekly wrap on what’s shifting across the social media landscape. Every Friday, we cut through all the noise to bring marketers, creatives, and brand teams the updates that actually matter; from platform changes and algorithm tweaks to emerging social trends shaping how brands show up online.…

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