In 2025, video isn’t just another content format—it’s the engine behind marketing that moves the needle. Whether you’re trying to build your brand, drive leads, or boost conversions, having a rock-solid video marketing strategy is now non-negotiable.
Here at We Know Video, we’ve helped countless Aussie brands go from ‘meh’ to magnetic with video—and we’re spilling our best tips to help you build a video strategy that’s actually worth your time and budget this year.
1. Start with Crystal-Clear Goals
Before you press record, ask yourself: What are we trying to achieve here?
- Want more brand awareness? Focus on short-form video ads and punchy social media content.
- Trying to build trust? Lean into customer testimonial videos and brand storytelling.
- After conversions or sales? Think explainer videos and product demos with sharp CTAs.
A clear goal = measurable results. No goal? You’re basically filming in the dark.
2. Know Your Audience (Like, Really Know Them)
The secret sauce to effective video marketing? Audience obsession.
Go beyond basic demographics and find out:
- What problems they’re trying to solve
- What platforms they hang out on (TikTok? LinkedIn? YouTube?)
- What language they use (speak their speak!)
Use social listening, surveys, or even a cheeky Instagram poll. The better you understand their world, the better your video content will land.
3. Create a Smart Content Plan
Winging it doesn’t work anymore—especially with video. Build out a content calendar that includes:
- Video types (e.g., product explainer, customer case study, recruitment video)
- Target audience & funnel stage
- Distribution channels (TikTok, Insta Reels, YouTube, website, email, you name it)
- Budget and resourcing
- Key calendar events to tap into (EOFY, Black Friday, product drops)
Hot tip: Use a project management tool like Monday.com or Asana so your team can collaborate and update things in real-time.
4. Distribute Across Channels Like a Pro
Don’t silo your content—get more mileage by sharing your videos everywhere they make sense.
- Cut down long-form content into snackable clips for Instagram or TikTok.
- Repurpose testimonials into quote graphics + short video loops for LinkedIn.
- Embed explainer videos on your landing pages (they increase dwell time and conversions).
And of course, host your videos on YouTube. It’s the second-largest search engine in the world and gives your content a cheeky little SEO boost while you’re at it.
5. Embrace the Latest Video Trends
2025 is all about interactivity, authenticity, and vertical video. Here’s what’s hot:
- Shoppable video – let viewers click and buy straight from your vid
- User-generated content – real customers = real trust
- Interactive video – think quizzes, polls, or ‘choose your own path’ stories
- AI-powered personalisation – customise intros or recommendations based on viewer data
- Vertical formats – TikTok, Reels and YouTube Shorts still reign supreme
Don’t chase trends blindly—but do evolve with your audience.
6. Use Storytelling to Build Emotional Buy-In
People don’t remember features—they remember feelings.
Your brand story is one of your strongest assets, so bring it to life with:
- Behind-the-scenes videos
- Origin stories
- Staff interviews
- Customer success stories
The goal? Make your audience feel something. That’s what creates brand loyalty.
7. Let Data Lead the Way
If you’re not analysing your video metrics, you’re leaving money on the table. Keep an eye on:
- View-through rates
- Watch time
- Engagement (likes, shares, comments)
- Click-throughs and conversions
- Audience retention drop-off points
Then use that insight to iterate and improve. Test different thumbnails, CTAs, video lengths, formats—whatever the data is telling you. This is where good strategy turns into great results.
Final Thoughts: Make 2025 the Year You Nail Video
Video isn’t just the future of marketing—it’s right now. By setting clear goals, knowing your audience, and staying on top of trends, you’ll be well on your way to video marketing success.
Need help getting started or levelling up your current video content strategy? We’re your people. Get in touch with the team at We Know Video and let’s make magic.
