Canva partnered with We Know Video to produce their Design School series, an ongoing collection of how-to video resources designed to live on YouTube and keep users coming back. The brief was simple but the execution anything but: create episodic content that felt genuinely useful, showcased Canva’s products in action, and built the kind of audience loyalty that no ad campaign can manufacture. Each episode was built around real value for real users, giving viewers the skills and confidence to get more out of the platform while reinforcing Canva as the go-to tool for anyone who wants to create great design work. The series also fed into the broader Canva Creators ecosystem, extending the brand’s reach and deepening its connection with its community. Weekly, episodic, and built for retention. The kind of content that turns users into advocates.