Welcome to We Know Video’s Friday Feed Report, our weekly wrap on what’s shifting across the social media landscape. Every Friday, we cut through all the noise to bring marketers, creatives, and brand teams the updates that actually matter; from platform changes and algorithm tweaks to emerging social trends shaping how brands show up online.

Think of it as your fast-scroll summary of what’s new in social media, video marketing, social strategy, and the creative economy — served with WKV’s signature take on what it all means for your brand(s).

Jump to this week’s Friday Feed Report below, or scroll back through previous feeds to get up to speed on what you missed.

💡 LinkedIn Thought Leader Ads
LinkedIn is adding content-discovery tools in Campaign Manager so marketers can find organic posts mentioning their brand or event and sponsor them as ads. This makes it easier to amplify real user-generated content, not just employee posts, building influence in a more authentic way.

🎞 Instagram Competitive Insights
Instagram’s new Competitive Insights lets professional accounts pick up to 10 other profiles to compare follower growth, posting frequency (Reels, feed, ads) and more. It’s a simple tool, but a big win for brands who want a quick pulse on competitors and trends. Limited in depth (no clicks or grouped metrics yet), but a cue to stay sharp on topic relevance and make your content stand out.

💬 Meta AI Lead-Gen Ads
Meta is rolling out AI-enabled upgrades to Advantage+ Leads for the post-holiday period, helping brands capture higher-quality leads when attention is fleeting. Features include global AI-optimised campaigns, enhanced verification (SMS, work email, address checks), and automated lead-nurturing via Messenger, WhatsApp, or third-party tools like Manychat.

🧠 Reddit + the rise of AEO
Reddit’s new guide to social-listening frames a shift from SEO to Answer Engine Optimisation (AEO) as chatbots and AI shape discovery. Brands that tap into live discussions could boost their chances of being pulled into AI responses. For marketers: don’t just optimise for platform algorithms; optimise for the algorithms behind the platforms.

✨ YouTube: Paid vs Organic Metrics
YouTube now separates paid and organic performance across views, engaged views, likes, comments, shares, and watch time. Marketers can finally see what content truly resonates versus what’s driven by ads, giving clearer insight into how paid and organic efforts impact engagement.

📌 Pinterest hits 600 M users
Pinterest has climbed to 600 million monthly actives, added 22 million users since the last report and posted 17 % YoY revenue growth. Growth isn’t the full story though; its ad-product ARPU remains flat and the true play is turning discovery into purchase. 

🧠 Pinterest AI Shopping Assistant + Boards
More on Pinterest, its new AI assistant uses voice, image, and text to act like a personal stylist, while upgraded Boards turn saved Pins into dynamic, shoppable inspiration. Brands should start thinking about content that not only inspires but converts.

Sources: Meta, Social Media Today, YouTube, LinkedIn, PR Daily, Reddit.

OCTOBER 30 2025

🎞 Instagram adds Watch History for Reels
Finally, you can find that Reel you swore you’d saved. Instagram’s new Watch History shows every video you’ve watched in the last 30 days, sortable by date or creator. A small update, but a big win for content rediscovery, and a cue for marketers to make their Reels worth revisiting.

🎥 TikTok LIVE audience controls
TikTok now lets you choose who sees your live stream; Everyone, Friends, or select people. More control = more intimacy, giving creators and brands new ways to test smaller, high-trust live formats before scaling to wider audiences.

🧠 Meta’s scam-proof push
For Cybersecurity Awareness Month, Meta’s rolling out new safety tools across Facebook, Insta and WhatsApp–AI scam detection, two-factor prompts, and scam warnings. It’s part of a wider brand-trust play as social platforms try to prove they can protect users as well as they entertain them.

💬 Threads hits 150M daily users
Threads keeps climbing; with the platform now hitting 150 million daily actives and 400 million monthly. With engagement time also rising, it’s clear there’s still appetite for short-form text that isn’t called X.

👻 Threads adds ‘Ghost Posts’
Threads is testing disappearing posts that vanish after 24 hours. “Ghost Posts” let users share thoughts that auto-archive, with replies going straight to DMs instead of public threads. It’s another move to make Threads feel more casual and in-the-moment, closer to Stories than to Twitter clones.

✨ Meta AI comes to Instagram Stories
Meta’s bringing its AI editing tools straight into IG Stories. Users can now type prompts to add, remove, or change anything in photos or videos (think new backgrounds, outfit swaps or custom effects). It’s a slick update that makes AI creation feel native to social.

📺 YouTube’s CTV glow-up
YouTube on TV screens is booming with over a billion hours watched daily, and Shorts views up 100% YOY. To match the shift, YouTube’s adding 4K thumbnails, autoplay previews and smarter search. What’s it mean for marketers? As Social video merges with streaming, brand content needs to look like it belongs on the big screen.

Sources: Social Media Today, PR Daily, Tech Crunch

OCTOBER 23 2025

🎖️TikTok search surpasses Google for Gen Z
86% of Gen Z now use TikTok over traditional search engines, says Rema Vasan, TikTok’s head of North America Business Marketing. This shift highlights that discoverability on TikTok now matters as much as scrollable content, so brands should optimise for search within the platform.

✨ TikTok analytics adds search insights
TikTok is showing creators what percentage of video views come from search queries. Marketers can use this to see which content is being actively sought out, not just stumbled upon, helping guide more strategic content planning.

🎞Instagram tests skippable ads on Reels
Instagram is trialling skippable Reels ads like YouTube, alongside a tab reorganisation to focus on Feed, Reels and DMs. Content relevance is key — knowing how your audience interacts with categories can help campaigns land more effectively.

🧠Instagram personalisation tools expand
Users can now see how Instagram classifies their interests and tweak topics in their feed. For marketers, this means targeting by content categories could improve engagement and relevance.

🧒Teen accounts default to PG-13 on Instagram
Instagram will automatically limit teens (13–17) to PG-13 content, with stricter filters for repeated offenders and sensitive searches. Marketers need to keep this in mind when creating campaigns for younger audiences.

🔞TikTok strengthens age verification
TikTok now requires birthdates and uses AI to flag under-13 accounts, removing millions globally. Brands targeting younger audiences must align content with these safety measures.

💬YouTube adds AI Q and A + Shorts limits
YouTube’s latest update introduces AI-generated Q and A stickers for live streams, letting creators auto-fill questions to engage their audience more easily, while a new Shorts time limit feature helps users manage scrolling. 

🧑‍⚖️Reddit takes legal action against AI data scrapers
Reddit has sued several companies for scraping its content to train AI models, claiming they bypassed protections and resold data to AI firms. This highlights the growing tension between social platforms and AI over content use, and reminds marketers to stay aware of legal considerations when leveraging user-generated content in campaigns.

Sources: Social Media Today, PR Daily, AdWeek