The rise of video across social media shows no sign of slowing down. As Instagram’s Head Adam Mosseri recently said, video is still “driving an immense amount of growth online for all major platforms.” If you want to grow your company or brand’s presence online in 2025, creating video content isn’t just recommended — it’s essential.
Still on the fence? Here are 5 top reasons why video should take centre stage in your social campaigns this year.
1. Video Outperforms All Other Content for Engagement and Reach
Social media algorithms in 2025 favour video content more than ever. Scroll through Instagram, TikTok, or Facebook, and you’ll see video featured prominently in feeds and Stories — that’s because platforms prioritise content that captures attention and keeps viewers watching longer.
Growth hack: Platforms like Instagram actively boost new features such as Reels to encourage adoption. Uploading your videos there now gives you free, amplified exposure and a competitive edge.
2. Videos Have Greater Longevity Across Platforms
Unlike images or text posts, videos maintain visibility for much longer. On TikTok, videos can keep resurfacing in For You pages months after posting, while YouTube videos continue to attract views and engagement years later.
Because videos generate higher interactions, algorithms push them further down feeds for sustained audience reach.
3. Video is Critical to Reach Gen Z and Millennials
If your audience includes Gen Z or Millennials, video is your best bet to connect. Gen Z — who make up over 35% of TikTok’s 800 million users aged 18-24 — are the most engaged social media generation yet and prefer authentic, short-form videos.
Ignoring video means missing out on these crucial demographics, who expect fresh, dynamic content.
4. Video Content is Easily Repurposed Across Multiple Channels
Though video requires more planning and budget than still images, its repurposing potential maximises ROI. For example:
- Vertical 9:16 videos work seamlessly on TikTok, Instagram Reels, and Facebook Stories
- Horizontal 16:9 videos fit YouTube, Facebook feeds, and IGTV perfectly
- Short clips from longer videos make ideal Instagram Stories, Pinterest Video Pins, and LinkedIn content
Strategic video production considers repurposing to extend reach and save resources.
5. Video is a Proven Sales and Conversion Powerhouse
Video marketing is a proven driver of sales — 93% of marketers report gaining new customers after posting social videos in 2025 studies. Videos allow brands to showcase products, tell compelling stories, and build trust in ways static images simply can’t.
Incorporating video into your sales funnel boosts conversions and strengthens customer loyalty.
Why Wait? Start Creating Your Social Video Content Today
If your brand isn’t leveraging video yet, 2025 is the year to change that. You don’t need huge budgets — authentic, platform-native videos often outperform polished productions. Need expert help? Our specialist video production company delivers tailored social video content that drives growth and sales.
