Navigating the fast-evolving world of social media marketing can feel overwhelming. Consumer behaviours shift, platforms update algorithms, and new content trends emerge constantly. To keep your business ahead of the curve, it’s essential to adapt your social video advertising strategy — not just to survive, but to thrive.
Here’s some expert advice to help you maximise your social video ads and position your business for long-term success.
Keep Consistent and Extend Your Best-Performing Ads
When budgets get tight, it might be tempting to pause all advertising and marketing spend. Our advice? Don’t. Brands that maintain visibility and consistency during uncertain times tend to emerge stronger and capture more market share.
Focus on extending your highest-performing video ads. Amplifying proven winners helps you stay top-of-mind with customers, keeping your brand relevant. Recent data shows that consumers engage with video content more than ever, with platforms like TikTok, Instagram Reels, and YouTube Shorts driving massive video consumption worldwide.
Strategic, ongoing investment in social video ads builds brand equity and sets you up for success as markets shift and opportunities arise.
Refresh Messaging to Align With Today’s Audience Expectations
Consumer expectations evolve fast. Take time to review your current video campaigns and ensure your messaging resonates with the realities and values of your target audience. This might mean updating calls to action (CTAs), tweaking scripts, or refreshing voiceovers and visuals to better reflect your brand’s tone and authenticity.
Not every video needs a total overhaul — sometimes small changes can improve performance dramatically. Stay empathetic, authentic, and relevant. Today’s audiences reward brands that communicate with sincerity and align with their values.
Double Down on Retargeting Campaigns
On average, up to 75% of visitors leave your site without converting. Social video retargeting campaigns are a powerful way to re-engage these warm leads. Offering personalised incentives like limited-time discounts or exclusive offers can push hesitant shoppers over the line.
With consumers becoming savvier and more selective about purchases, targeted retargeting helps you nurture prospects through the funnel — turning interest into action.
Experiment with New Video Creative and Audience Segments
The social media landscape is dynamic — new content formats and audience segments emerge regularly. Use this as an opportunity to test fresh video creative, experiment with different formats (think vertical videos, short-form clips, interactive ads), and explore niche audiences.
Gather data on what resonates best and double down on those insights. Brands that pivot creatively and optimise campaigns based on real-time feedback tend to outperform their competitors and drive better results.
Final Thoughts
No matter your industry or budget, agility and creativity are key. Businesses that invest in consistent, authentic video advertising — while staying nimble enough to adapt messaging and tactics — will come out stronger and more competitive.
If you’d like personalised advice on how to maximise your social video advertising budget or create compelling video content that truly connects, our expert team at We Know Video Production Sydney is here to help. Reach out via the contact us button and let’s get your brand video-ready for whatever comes next.
