Creating a seamless and productive agency/video production partnership goes far beyond exchanging contracts. Here We Know Video share some pro tips from a video production agency’s perspective on how to best partner with your video supplier to achieve a successful collaboration and create work you’re all proud of.
Let’s get to it…
Tip 1: A Clear Brief Is Key
Effective communication is the foundation of any successful partnership. Right from the initial brief, articulate your goals, expectations, and vision clearly. Your video production agency needs a comprehensive understanding of your client’s brand, target audience, what has and hasn’t worked for them in past campaigns as well as clear objectives.
Tip 2: Involve Them Early
Don’t treat your video production agency as a mere vendor. Involve them in the creative process from the start. Encourage them to share their expertise and insights. This collaborative approach ensures that everyone is on the same page and can lead to more innovative and successful content.
Tip 3: Set Realistic Timelines
Rushed projects often result in sub-par quality. Work with your video production agency to establish realistic timelines that allow for thorough planning, scripting, shooting, and editing. Often it is so time-consuming getting a concept over the line with your client that the production aspect becomes an afterthought, and this can impact final results. A well-thought-out schedule ensures that your videos are not only completed on time but also maintain high production value.
Tip 4: Budget Wisely
Be upfront about your budget constraints and expectations. A transparent discussion about figures from the get-go helps your video production agency allocate resources efficiently, and propose creative solutions that align with your financial parameters. It also saves time going back and forth finessing quotes and creative concepts to better align with budget.
Tip 5: Collaboration in ideation
Collaborate closely with your video production agency on script development and storytelling. Encourage them to bring fresh ideas to the table, as their creativity and experience when adapting story to screen can be a game-changer when it comes to a successful campaign. Often your video supplier will be more than happy to work either as a white-label partner behind the scenes, or take more creative control when it comes to the ideation phase depending on your preference.
Tip 6: Feedback Is a Two-Way Street
Constructive feedback is essential for a fruitful partnership. Provide feedback promptly and be open to receiving it as well. A healthy feedback loop ensures that the final product aligns with your vision and objectives. Remember, your production partner is just as laser-focused on client satisfaction as you are, so you’re both working towards the same goal.
Tip 7: Leverage Their Expertise
You hired a video production agency for their expertise. Trust their creative instincts and technical skills especially when it comes to the production approach and how to pull your idea off within scope. But also creatively – often a fresh set of eyes across a concept is exactly what it needs to take it to that next level.
Tip 8: Long-Term Relationships Matter
Building a long-term relationship with your video production agency can lead to quicker project onboarding and overall, better outcomes. Invest time in nurturing the partnership and treating them as an extension of your team rather than a one-time resource. You’ll find it only gets better as you both find your symbiotic flow.
Tip 9: Measure, Analyse and Share Results
After your video is live and you’ve measured your key metrics, be sure to share this information with your video production company as it all helps inform their production processes for next time.
Tip 10: Spreading the Word
Perhaps your video campaign is press-release worthy yet you don’t have the resources to get the word out at this time? Check-in with your video supplier, at We Know Video, our on-staff copywriters are always happy to whip up a press release and send it out on our Agency client’s behalf when they’re stretched for time.
Ultimately, the relationship between advertising, marketing and PR agencies and video production partners can be a powerful catalyst for creating compelling video content that leads to happy clients – so getting it right is key.
By fostering open communication, collaboration, and trust, you can maximise the potential of your partnership and deliver top-tier video campaigns that resonate with your clients and their audiences.
Got a brief to run by our team? Give our WKV Sydney Video Production team a shout on info@weknowvideo.com.au or click the submit a quote request button on our website.
