When it comes to attracting top-tier talent, company culture matters more than ever. Sure, salary and perks can open the door, but your culture is what keeps people engaged, fulfilled, and sticking around.
The best way to showcase that culture? A professionally produced company culture video. Not just any video — a vibrant, people-first story that reflects who you are and why your team loves working there.At We Know Video, a full-service video production company, we help brands create recruitment videos that don’t just look good — they work. Here’s why company culture videos matter, and how to get yours right.
Why a Company Culture Video Is a Must-Have
Recruitment videos are no longer a “nice-to-have.” They’re a critical tool for:
- Attracting values-aligned candidates
- Reducing staff turnover
- Improving onboarding
- Driving long-term productivity
- Elevating your employer brand
When done right, a culture video becomes an evergreen asset that shows, not tells, the heart of your business. It helps potential hires feel what it’s like to work with you — before they even walk through the door.
What Makes a Culture Video Actually Work?
The strongest company culture videos all answer three essential questions:
- What’s it like to work here?
(Values, work-life balance, vibe, growth opportunities.) - What do employees love about this place?
(In their own words.) - What perks, benefits, or extras set you apart?
(Flexibility? Great location? Team lunches? Unique culture?)
Below are our top expert tips for creating a recruitment video that connects with your audience — and makes an impact on your business.
1. Be Yourself — And Be Transparent
Every workplace has its own rhythm, quirks, and values. That’s a good thing.
Don’t try to replicate another brand’s culture or tone. Instead, focus on what makes you different. Is your workplace fun and creative? Buttoned-up and high-performing? Driven by innovation or collaboration?
Being real about your environment helps you attract the right kind of people — the ones who’ll thrive in your space and stick around for the long haul.
2. Let Your Employees Tell the Story
Forget over-rehearsed scripts. The most powerful recruitment videos come from your team, unscripted and unfiltered (within reason). Let your people do the talking.
Here’s how:
- Select a mix of roles – Showcase a range of departments and levels.
- Prep your team – Share 3–5 light prompts instead of a word-for-word script.
- Keep the edit tight – Use short, punchy soundbites from different employees to maintain flow and energy.
- Include real moments – A light laugh, a candid comment — these human moments build trust and relatability.
Check out a real world example on how we did this for Shippit below:
3. Show, Don’t Tell
This is where a great video production agency really shines. You’re not just recording interviews — you’re painting a visual picture of your company.
Use your video to highlight:
- Office spaces — If they’re vibrant or unique.
- Team interactions — Collaboration, brainstorming, casual catch-ups.
- Location — Cool neighbourhood? Great local coffee? Show it.
- Culture in action — Company lunches, team events, volunteering days.
Even if your office isn’t a design showpiece, there are always ways to visually represent your culture. Creative B-roll, subtle motion graphics, or even on-screen quotes can elevate your story without breaking the bank.
What a Professional Video Production Company Brings to the Table
You can try to DIY a recruitment video, but the difference shows.
Partnering with a professional video agency like We Know Video ensures:
- A clear story arc tailored to your values
- Polished visuals and sound that reflect your brand
- Confident on-camera performance coaching for your team
- Strategic editing that keeps things tight and engaging
- A final product that enhances your brand, not dilutes it
Ready to Make a Company Culture Video That Converts?
Whether you’re scaling your team or refreshing your employer brand, a professionally crafted culture video is one of the best investments you can make.
At We Know Video, we specialise in producing engaging, authentic recruitment videos that showcase your workplace at its best — and attract the kind of people who belong on your team.
Contact us today to create a recruitment video that drives real results.
