Product videos are essential for startups and tech companies launching new products, testing the market, or raising investment. Studies show that viewers are 64-85% more likely to buy after watching a product video. This makes product video marketing a powerful tool you can’t ignore.
However, not all product videos deliver results. Here are five pro tips to create product videos that convert:
Tip 1: Solve a Problem
Instead of listing all your product’s features, focus on how your product solves a real problem for your customers. Show how it makes their lives easier, happier, or less stressful. This problem-solving approach connects emotionally and drives sales.
Tip 2: Tell Your Story and Your Customers’ Stories
Storytelling builds trust. People want to know the people behind your product and hear from happy customers. Including customer testimonials can increase conversion rates, as 97% of shoppers say reviews influence their buying decisions.
Tip 3: Include a Clear Call to Action (CTA)
A strong CTA guides viewers on what to do next. Whether you want them to buy, sign up, or contact you, make your CTA clear and easy to follow. Testing different CTAs can help optimize performance.
Tip 4: Focus on Your Target Audience Throughout
Keep your target audience in mind at every stage—from concept to publishing and optimisation. Videos tailored to specific demographics or locations resonate better and convert higher.
Tip 5: Use Professional Video Production
A high-quality product video reflects your brand. Avoid DIY videos unless you have the skills and equipment. Choose a professional video production company that delivers polished, creative videos optimised for conversion.
Whether you choose We Know Video or another video agency, remember: quality matters. A well-made product video can significantly boost your marketing results.
Want help creating product videos, explainer videos, or company videos? Contact our We Know Video Production team in Sydney and Melbourne today. We service world-wide.
