f you’re new to video marketing or feeling overwhelmed about where to start, don’t worry — you’re not alone. The good news? You don’t need a massive video library right away. Focus on creating the right types of videos that deliver maximum value across your entire customer journey.
Here are the first three videos every business should prioritise in 2025 to build trust, educate your audience, and boost conversions:
1. Explainer Video: Your Best Salesperson on Demand
If you only produce one video this year, make it an explainer. Today’s consumers are visual learners who prefer watching video over reading lengthy text — in fact, 72% of people say they’d rather learn about a product or service through video.
Explainer videos are perfect for simplifying complex ideas, highlighting your product’s benefits, and answering key questions — all within 60-90 seconds. Plus, thanks to AI-powered personalisation and interactive video tools emerging in 2025, you can now tailor explainer videos to different audience segments, making them even more effective at driving engagement.
Don’t just tell your audience what you do — show them clearly and quickly why it matters.
2. Customer Testimonial Video: Build Trust with Real Stories
Customer testimonial videos remain one of the most powerful tools for influencing purchase decisions. A staggering 97% of shoppers say reviews impact their buying choices, and 72% won’t take action until they’ve seen authentic testimonials.
In 2025, testimonial videos have evolved beyond just talking heads. Incorporate dynamic storytelling elements, behind-the-scenes footage, or user-generated content formats to boost credibility and relatability. Social proof is king — leverage customer voices to seamlessly move prospects from consideration to conversion.
Even just one or two well-produced testimonials can dramatically improve your sales funnel and ROI.
3. Company Story Video: Connect on a Human Level
More than ever, consumers want to do business with brands that resonate with their values and personality. Company story videos are your chance to build emotional connections by sharing your brand’s mission, culture, and people.
Stories are how humans make sense of the world — and in 2025, authenticity wins. Shoppers crave genuine, transparent content that feels native to the platforms they use. A well-crafted company story video can humanise your business, spark loyalty, and create memorable brand experiences that stand out from the noise.
Bonus 2025 Insight: Optimise for Multi-Platform Success
Remember, each video you create can be repurposed across multiple channels — Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and your website. Tailor formats and lengths accordingly to maximise reach and engagement without extra production cost.
If you want expert advice on creating high-impact testimonial videos or want to know more about business testimonial video costs, the We Know Video Production Sydney team is ready to help. Contact us today via the button below!
