If your business has a story (hint: it does), then you’ve got a powerful marketing tool just waiting to be unlocked.
Thoughtful, considered video storytelling can give your brand a genuine edge — helping you build stronger emotional connections, boost brand recall, and turn casual browsers into loyal customers.
When businesses come to us asking where to start with video marketing, we always say: start with your story. Let the ‘why’ behind what you do shine through.
Because here’s the thing — people love stories. They’re wired into us. Stories are how we forge bonds, make meaning, and remember what matters. And that applies just as much in business as it does in real life.
If you’re still on the fence, here are three powerful reasons why your business needs a company story video in its marketing toolkit.
1. People buy with emotion, not logic
A great company story video doesn’t just explain what you do — it shows why it matters.
When your brand’s origin, values or purpose is told authentically (and with a bit of heart), it taps into your audience’s emotional psyche. We’re not saying tears have to be shed — but when people feel something, they’re far more likely to take action.
Whether it’s showcasing the warm faces of your team, the passion behind your product, or the reason you get out of bed in the morning — authentic video storytelling humanises your business and builds trust.
2. Storytelling makes your message stick
It’s not just about telling your story — it’s about making it unforgettable.
Studies show that information retained from one minute of video equals 1.8 million written words. That’s wild. And it’s exactly why a well-made company video is the most powerful tool for improving brand recall.
The more authentic, engaging and well-told your story is, the more memorable your brand becomes. Whether it’s for your homepage, your “About” section or your next brand campaign — a strong company video builds emotional resonance and keeps your business top of mind.
3. Company videos deliver serious ROI
Let’s talk numbers. Including a story-led company video in your marketing efforts can boost conversion rates by up to 80%. It’s not just a nice-to-have — it’s a high-impact, low-friction way to move people through your sales funnel.
And it’s not just good for ROI — it’s great for SEO, too.
Adding company video to your website can increase your organic Google search ranking by up to 53%. That’s because video increases dwell time, keeps users engaged, and signals to search engines that your content is high quality and relevant.
So yes — video storytelling is not just good vibes. It’s good business.
Final thoughts? Tell, don’t sell.
The most effective company story videos don’t feel like ads. They feel like honest conversations. That means:
- Ditch the salesy pitch
- Speak from the heart
- Be real, not rehearsed
Your story doesn’t have to be dramatic or world-changing. It just has to be yours. That authenticity builds trust — and trust drives conversions.
