Corporate video production continues to dominate digital marketing, especially as video consumption skyrockets across platforms like LinkedIn, YouTube, and TikTok. Recent data shows that videos on landing pages can boost conversions by up to 80%, while embedding videos in emails or eDMs can increase click-through rates by 200-300%. With more businesses investing in video, it’s vital to create content that cuts through the noise and truly connects.
Whether you’re just starting with corporate video or refining your strategy, here are the updated do’s and don’ts to maximise your video’s impact and ROI:
Do: Develop Clear Goals and Know Your Audience
Set specific goals tied to measurable business outcomes — brand awareness, lead generation, or sales. Define your target audience precisely, including demographics, interests, and where they consume content. Tailoring your video’s message and distribution to this audience will improve engagement and conversion.
Do: Create Authentic Emotional Connections
Viewers crave real stories. Authenticity builds trust and drives action. Use storytelling techniques to humanize your brand and connect emotionally, not just with polished scripts but with genuine voices. This helps your video stand out in an era where consumers value transparency and relatability.
Do: Include a Strong and Clear Call to Action (CTA)
Guide your viewers on what to do next. Whether it’s booking a demo, signing up for a newsletter, or contacting sales, your CTA should be clear, simple, and compelling. Experiment with personalized CTAs based on viewer behavior to increase conversion rates.
Don’t: Ignore Your Competitors
Research competitors’ videos to understand what’s working in your industry. Don’t copy, but innovate by improving on their ideas. Competitive analysis helps ensure your content is fresh and differentiated.
Don’t: Script or Stage Your Staff Unnaturally
Avoid rigid scripts and forced acting. Encourage employees to speak naturally, using guided questions to integrate key messages. Professional voiceovers are still recommended for polished narration, but authenticity on camera is key.
Don’t: Overload Your Video with Information
Keep videos concise—ideally between 1.5 to 3.5 minutes. Focus on key messages and benefits. In today’s fast-paced digital world, shorter videos maintain attention and drive better results across platforms.
Do: Optimise for Mobile and Multiple Platforms
With over 70% of video views coming from mobile devices, ensure your video is optimized for vertical and square formats for social media. Tailor edits for different platforms like LinkedIn (professional), Instagram Reels (snappy and visual), or YouTube (longer form). This multiplatform approach maximizes reach and effectiveness.
Do: Invest in Professional Production and Post-Production
High-quality visuals, sound, and editing reflect your brand’s professionalism. Use experienced video production companies to ensure your video is creative, polished, and optimized for SEO and accessibility (including captions and transcripts).
Final Word
Don’t DIY corporate videos unless you have the skills and equipment to compete. The quality of your video is a direct reflection of your brand. Choose your video production partner carefully — look for strong portfolios and client success stories.
Want to create corporate videos that truly convert? Our expert team at We Know Video Sydney and Melbourne (and world-wide) is ready to help. Contact us via the button to get started!
