Latest research confirms it: 72% of people prefer watching videos over reading text when learning about a new product or service, and nearly 1 in 4 consumers will lose interest in a brand that lacks video content. With video’s popularity continuing to soar year after year, it’s clear — video remains the undisputed king of marketing in 2025.
But beyond the obvious, why does video still dominate the content landscape? It’s the perfect fusion of text, sound, imagery, and motion, all wrapped into one easily digestible format. Here are five key reasons why video still rules the marketing world:
1. Video Boosts Your SEO Like No Other Content
Google LOVES video. According to ComScore and more recent SEO studies in 2025, embedding video on your website can increase your organic search rankings by up to 60%. Why? Videos increase user engagement, session duration, and lower bounce rates — all top Google ranking signals. Plus, regularly posting fresh video content with optimised titles, descriptions, and transcripts sends strong signals that your site is active and relevant, making Google’s algorithm smile upon you.
2. Video Supercharges User Engagement and Social Sharing
Video content is shared 1200% more than text and images combined, according to the latest social media data. Plus, visitors spend on average 2.6 times longer on pages with video, which not only boosts your SEO but also gives you more time to pitch your products and tell your brand story. Interactive and short-form videos (like Instagram Reels and YouTube Shorts) are now dominating platforms, increasing engagement rates further — so mixing formats is key.
3. Video Maximises Audience Recall and Brand Awareness
Viewers retain 95% of a message when delivered through video — compared to only 10% when reading text. This huge recall advantage means your core messages, brand story, and product benefits stick better in your audience’s minds. Video is now the preferred content medium globally, meaning your customers not only watch but remember and act on your content.
4. Video Drives Higher Conversions and Superior ROI
Data doesn’t lie: including video in your marketing can boost conversion rates by up to 80%. Marketers using video grow revenue 49% faster than those who don’t, per VidYard’s 2025 report. Explainer videos, product demos, customer testimonials, and personalised video ads are now proven revenue drivers, delivering measurable ROI. Plus, advances in AI and interactive video tech mean you can now tailor content to viewers in real time for even better results.
5. Demand for Video Content Is Exploding — The Audience Wants More
The supply-demand balance clearly favours video. 43% of consumers say they want brands to produce even more video content, with a particular appetite for authentic, behind-the-scenes, and how-to videos. TikTok, Instagram Reels, YouTube Shorts, and emerging platforms like BeReal show video is evolving — short, snackable, authentic content rules. Meeting this demand not only keeps your brand relevant but positions you as a customer-focused market leader.
Bottom line: Video is no longer optional; it’s essential. To thrive in 2025’s marketing landscape, your strategy must centre video at every stage of the buyer journey — from awareness through retention.
Want to learn how to capitalise on video’s unstoppable rise? Our expert team at We Know Video Production Sydney is ready to help. Whether you’re after corporate videos, social media content, or a full video marketing strategy, get in touch via the contact us button. Need a video production company in Melbourne? We service all of Australia!
