In collaboration with Hello Social, we developed What’s In The Uber Eats Bag, a playful social series designed to spark engagement and brand affinity. Featuring influential Aussie duos Flex & Froomes and Duncan & Evelyn, the content tapped into a game-style, Yes/No scenario format with a unique Uber Eats twist. By combining the immediacy of in-studio reaction content with the magnetism of big personalities, the series delivered a format optimised for social success; fun, fast, and impossible to scroll past.