For Sub Zero’s new vodka cola launch, We Know Video brought the bold “THANKS FOR ZERO” tagline to life with a high-energy, mixed-media campaign. Leaning into a tongue-in-cheek critique of past generations, the creative centred on a boomer-style McMansion house party where Generation Zero breaks free from everyday frustrations. Using kinetic handheld filming, layered stills, and dynamic graphics, we built a cool, defiant aesthetic designed to connect with socially native audiences. The campaign rolled out across cola and lemonade variants, delivering a suite of assets; from social videos to OOH and digital content; all crafted to maximise cut-through and set the brand tone.