Could longform win on TikTok? To launch Schwarzkopf Live Colour, We Know Video partnered directly with TikTok to deliver a platform-first: a branded docu-series. Schwarzkopf Sound Studio challenged real up-and-coming artists, Kitty Rae and Xanu to write and record an original track on what it means to live life in full colour, and document the journey. The result was an authentic, culture-driven series that cut through TikTok’s noise with style, sound, and storytelling. Spanning three episodes and dozens of assets across formats, the campaign didn’t just connect — it converted. With 73M impressions, 4.7M reach, and measurable lifts in sales, purchase intent, and brand favourability, the series proved that long-form content can thrive on short-form platforms when creative meets culture.