We Know Video partnered with Monash Online to create The Click Effect — a high-impact campaign built from stock footage and generative AI. Tasked with producing twelve premium video assets for YouTube and Meta, we delivered a polished, cinematic series that looks and feels like a filmed production, without the cost of a shoot. The campaign solved three challenges for Monash Online: producing a large volume of tailored creative, maintaining authenticity and quality, and achieving it all with limited production resources. Each film was crafted in multiple aspect ratios and designed to connect specific audiences with key courses. At its heart, The Click Effect shows how small digital actions can spark real-world change.