McKinsey.org engaged us to produce an animated explainer video for Forward, their free 10-week online learning program designed to equip individuals at every career stage with practical, future-ready skills. The goal was to align with the organisation’s refreshed visual identity while creating something compelling enough to drive program applications — without compromising the credibility McKinsey.org is known for. Building on the brand video we had previously developed together, we led the project from concept through delivery — handling script, storyboard, motion design, sound, and final output. The result is a tight, one-minute film: typography-led, visually refined, and built to move people from curiosity to action.