We Know Video partnered with McKinsey.org to create a fresh, 1-minute brand video for the Forward program — a free 10-week online course helping individuals at all career stages build practical, future-ready skills. Driven by bold typography, motion design, and select B-roll, the video delivers a modern, clean, and compelling style inspired by the Anthem video. It speaks directly to the audience, addressing their challenges and sparking curiosity about how the program can support their growth. We managed the project end-to-end — from scripting and storyboarding to motion design, sound, and delivery — presenting the Forward program in a way that feels engaging, accessible, and credible.