In collaboration with Hello Social, WKV brought Lynx’s new Fine Fragrance collection to life through a parody of stereotypical cologne advertisements. Featuring Aussie music superstar FISHER, the “Smell Finer Than The Finest Fragrances” campaign showcases a new line of accessible yet high-end scents for men. The bold and humorous campaign playfully mocks typical fragrance ads (think seductive models, absurd narratives, endless abs, and majestic animals).