Felicity needed a brand film that could explain city-shaping streetlight tech without feeling cold or overly technical. The challenge was making hard infrastructure feel human. We built a mixed-media story using curated footage, in-studio product shots and dynamic text to keep things visual, simple and emotional. No stock clichés. No corporate gloss. Just a cohesive, ownable look built through a unified colour grade and a modern found-footage aesthetic. On the production side, we engineered global reach on a smart budget. AI voiceovers in multiple accents covered different markets, and we delivered two cuts: a full voiceover narrative and a silent, text-led version built for conference screens and walk-by engagement. Premium sound design tied the whole piece together. The result: a versatile suite of assets that made complex tech feel clear, human and ready for every platform Felicity needed.