A human-sized Kentucky Fried Chicken drumstick jumped from the troposphere into a 6-meter-tall Uber Eats bag in a stunning 200-kilometer-an-hour descent; all in the name of announcing that KFC has landed on Uber Eats. The goal was to tell that story in an impactful, distinct and memorable way – we think this adrenaline-pumping five-minute high-speed stunt fits the bill.